objective

The redesign of Kellogg’s annual report aims to reflect sustainability and focuses on layout. Many annual reports are horribly long with a minimal amount of breathing room in the type. This annual report elevates the old information in a more appealing way and offers hope for the future of the brand. 

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approach

The information is condensed so that it is easier to navigate. The addition of graphs throughout the report helps to simplify information and each graph compliments the body copy on each page.