As a designer it is my belief that less is more. As a visual communicator, my designs should have a purpose. They express my creativity and personality so that the viewer is able to get a glimpse into who I am by engaging with my design. I value Minimalist and Swiss design. Minimalist design represents clarity so that the design is able to speak for itself. Modernism in swiss design solidifies that form must follow function. I aim to achieve that same clarity by creating elegant solutions to address the user’s needs.
I want my layouts to be strong, visually appealing, as well as, functional. Focusing on negative space, color, contrast, typography, and simplicity assists the user’s ability to interact with the piece. By conducting extensive research, I am able to establish a foundation for my concepts. These concepts are emphasized by simple and effective design and reflect my ability to problem solve.