objective
Drives creative brand solutions, leads client projects, and elevates design expertise to amplify the team’s impact.
responsibilities
➔ Review project briefs and design across social, motion, print, and web
➔ Create brand decks and RFPs tailored to client needs
➔ Develop and edit social content, using CapCut and adapting assets for multiple formats
➔ Retouch photos and resize assets for campaigns
➔ Wireframe and design digital experiences in Figma, from concepts to polished prototypes.
➔ Prepare print files, coordinate with vendors, and ensure quality production
➔ Conceptualize visuals for commercials
➔ Plan and capture atmospheric B-roll to support pre- and post-production storytelling
➔ Mentor junior talent with feedback and guidance, fostering design growth
company
Amélie Company
years
2023 - 2025
category
Advertising
position
Designer
Bustang
Who are they?
Bustang is Colorado’s state-operated intercity bus service that connects major cities, mountain towns, and tourist destinations. It positions itself as an affordable, convenient, and eco-friendly alternative to driving.
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Target audiences: commuters, tourists/ski travelers, students, and environmentally conscious riders.
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Advertising opportunities: awareness campaigns, seasonal promotions, digital/social targeting, partnerships with resorts/universities, and storytelling around convenience and sustainability.
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Why attractive: strong public backing (CDOT), growing demand, positive social impact, and diverse audiences.
Collateral
988 Colorado
Who are they?
988 Colorado is the state’s connection to the national Suicide & Crisis Lifeline, offering 24/7 confidential support via call, text, or chat.
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Target audience: people in crisis, friends & family, youth, rural communities, veterans, and other at-risk groups.
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Advertising opportunities: statewide awareness campaigns, youth-focused digital content, multilingual outreach, and partnerships with schools and community groups.
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Why attractive: strong government backing, broad audience relevance, high social impact, and opportunities for culturally tailored campaigns.
THE GOAL
Develop a unique brand and awareness campaign – grounded in research and tailored to people living in Colorado – to build trust in 988. Additionally, build a flexible and adaptable design system that allows for seamless execution across multiple priority populations and diverse media formats, including digital, social, out-of-home, and more.
Areas of Focus:
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Raise Awareness: Implement an informative campaign to bring 988 into public awareness.
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Clarify 988's Purpose: Educate on what it is, how it works, and when to use it.
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Privacy Assurance: Address confidentiality concerns, ensuring trust in 988 services.
CONSIDERATIONS
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As a design standard, we’ll be sharing a mood board which helped aligned our design process, encompassing a calm and professional tone across all of our directions.
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We’ve explored three branding directions that will include:
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Logo design (English + Spanish)
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Brand Elements
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Poster examples (English + Spanish)
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We drew inspiration from 988 national branding colors to shape our palette, but ensured that our choices meet AA compliance standards as well as contrast approval for accessibility.
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Our creative has been reviewed in collaboration with our Spanish-speaking consultant for cultural sensitivities and relevance.
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Our current copy serves as placeholder. Once we have an approved concept, we will ensure all creative messaging aligns.
Collateral
Activation
What is it?
988 Radio is a 24/7 YouTube Live streaming station that promotes mental wellness across Colorado. It features original in-house instrumental tracks composed by ACD Jack Kloft, paired with soothing animations designed by Dan Ito. The channel combines calming music, peaceful visuals, and concise mental health tips to help reduce stress, boost mood, and raise awareness of the 988 crisis line.
Much like the cultural phenomenon Lofi Girl, 988 Radio has become a recognizable and comforting presence, weaving in seasonal themes, Colorado landscapes, and local art to keep the experience fresh and engaging.
Promotion extends beyond the digital space through social media campaigns, posters, stickers, and community outreach in clinics, libraries, and public spaces. The project has also expanded into live, in-person engagement, including a 988 Radio booth at Fiddler’s Green Amphitheatre, creating a direct connection with audiences at one of Colorado’s most iconic music venues.
With growing opportunities for partnerships at festivals, lounges, and cultural hubs, 988 Radio continues to embed mental health awareness into everyday culture.
Commericals
Keep The Party Safe
Who are they?
Keep The Party Safe is a Colorado campaign led by the Colorado Consortium for Prescription Drug Abuse Prevention. Its mission is to prevent fentanyl overdoses and make gatherings safer by promoting harm reduction, carrying naloxone, using test strips, recognizing overdose signs, and knowing the Good Samaritan Law. Their tagline, “Fentanyl Doesn’t RSVP,” underscores the hidden risks of fentanyl-laced substances.
The campaign’s approach includes:
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Education: simple guides on naloxone, fentanyl, and overdose prevention.
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Social Media: ready-to-use toolkits for consistent messaging.
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Partnerships: work with venues like AEG to share messages at concerts and events.
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Community Outreach: posters, materials, and activations in social spaces.
