objective

When Gymboree went bankrupt in 2019, they became a good candidate for this expansion. Gymboree was one of the original children’s clothing stores that not only found success through children’s apparel but offered a two in one experience by creating a learning environment for children. 

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approach

The first book focuses on the Brand Strategy. the second book focuses on logo development. and the third book focuses on the brand standardization such as color palettes, typefaces and the brand extensions. Three keywords (playful, innovative and active) help to categorize the many rounds of sketches.