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objective

When Gymboree went bankrupt in 2019, they became
a good candidate for this expansion. Gymboree was one of the original children’s clothing stores that not only found success through children’s apparel but offered a two in one experience by creating a learning environment for children. 

approach

The first book focuses on the Brand Strategy. the second book focuses on logo development. and the third book focuses on the brand standardization such as color palettes, typefaces and the brand extensions. Three keywords (playful, innovative and active) help to categorize the many rounds of sketches.

project 

Children at Play

semester 

Fall 2020

category
Branding and Advertising

course 

Nature of Identity

instructor

Hunter Wimmer

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Standards guide.jpg
educational
educational

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student project
student project

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physical
physical

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educational
educational

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